One refreshing exception is "the most successful plus-size model", Crystal Renn. She really has a figure that reminds me of an average woman and when I look at her I think she is completely normal - and healthy. This is the kind of body the industry should promote instead of trying to break one bad habit with an other one.
Due to V Magazine's (plus-)size issue, the fashion world is all about weight issues again. While I think it is a good think to promote models who look more like an average woman, I think most efforts in fashion to end the reign of super skinny models is nothing else but the other side of the imaginary horse - instead of using stick thin girls, they opt for using overweight people. And I know nothing about the US but here in Europe none of the above says "average" to me, not to mention the health factor.