Freja&Anja for H&M

Supermodels Freja Beha Erichsen and Anja Rubik are the new faces of H&M, Freja is both in the new collection's ad campaign and on the cover of the latest H&M magazine. They are not the only models for H&M though, they have an other female companion, Tasha Tilberg:


And despite I love the shots and outfits, I can't help but think it is something very much like Chloé's F/W 07-08 ads, also starring Miss Freja and Anja (along with Shalom Harlow). The whole three-girls-dancing-and-having-fun thing is similar and maybe it's intentional, maybe it's not, I don't know but still, it's kinda suspicious. Anyway, both campaigns are great in the minimal-art, less-is-more way. Kudos!



Image credits: H&M , Chloé